Pragmatic failures in public-sign translation
An eco-pragma-translatology analysis of environmental signage in Quanzhou
Bibliographic Data
| ID | 22022864 |
|---|---|
| Authors | Caiying Wang (Quanzhou Normal University), Guojin Hou (0000-0003-0949-4302, Huaqiao University, corresponding author) |
| Year | 2021 |
| Volume | 17 |
| Issue | 2 |
| Pages | 303-324 |
| Publication date | 2021-05-26 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Chinese Semiotic Studies (JOURNAL) |
| Journal identifiers | ISSN: 2198-9605 • E-ISSN: 2198-9613 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/css-2021-0015 |
| OpenAlex | W3162911317 |
| Language | EN |
| References cited | 10 |
This study proposes an integrated model called the Eco-Pragma-Translatology Model (EPTM) with four Kernel Guidelines for accounting for translation of public (environmental protection) signs. An EPTM analysis of pragmatic failures in public environmental protection signs (from the database) demonstrates that the ubiquitous errors and mistakes of rendering come under the rubric of pragmalinguistic failures of translation, sociopragmatic failures, or pragmatic failures straddling boundaries and leads to the conclusion that translators should correspondingly enhance their pragmalinguistic and/or sociopragmatic competence. EPTM is a new, interdisciplinary theoretical approach that largely applies to issues of poor translation of public signs
Advertising · Business · Linguistics · Rubric · Semiotics · Signage · Sociology · Computer Science · Language, Metaphor, and Cognition · linguistics and terminology studies · Philosophy · Psychology · Social Psychology · Translation Studies and Practices · Artificial Intelligence
| Highly cited | No |
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