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Escaping the Margins of Society

New Media and Youth Language Practices across the Rural Urban Divide in Kenya

Bibliographic Data

ID22037581
AuthorsFridah Kanana Erastus (0000-0001-5928-769X, Kenyatta University), Daniel Ochieng Orwenjo (0000-0003-3906-3984, Technical University of Kenya), Margaret Nguru Gathigia (Technical University of Kenya)
Year2022
Volume9
Issue1
Publication date2022-01-01
Open AccessYes
TypeARTICLE
VenueMultilingual Margins A journal of multilingualism from the periphery (JOURNAL)
Journal identifiersISSN: 2221-4216 • E-ISSN: 2663-4848
PublisherUniversity of the Western Cape Library Service (PUBLISHER)
DOI10.14426/mm.v9i1.1412
OpenAlexW4387919218
LanguageEN
Citations received2
References cited5

In Kenya, among the youth, traditionally there were established language practice differences where youth in the rural areas would speak the domicile mother tongue while the urban youth re-designed their identity by creating and communicating in ‘Sheng’. This is no longer the case as the rural-urban language divide is linguistically flattening due to increased use of digital media, urbanization of rural spaces and globalization. This paper describes new digital media language trends among Kenyan urban youth and explains how globalization and digital media have become the unifying factor between rural and urban youth language practices. The paper contends that the narrowing of the urban-rural dichotomy in language use seems to have created semi-homogenous language practices among the youth in both rural and urban areas. This has been made possible by affordable internet which gives the rural youth access to urban culture and global trends. The paper also describes how urbanization of rural towns and rural-urban-urban-rural migration has created pathways that carry urban language practices to previously rural areas and created a form of African modernity and urbanity in these spaces

Economic growth · Economy · Geography · Globalization · Political science · Rural area · Sociology · Urbanity · Urbanization · Gender Studies · Multilingual Education and Policy

  • Verbal extensions in Sheng

    Open Access•Annah Kariuki, Hannah Gibson et al.•Linguistics Vanguard•2024

  • Cultural hybridity patterns

    Damaris Werunga, Biczó Gábor•African Identities•2025

  • Social media? Get serious! Understanding the functional building blocks of social media

    Open Access•Jan Kietzmann, Jan H Kietzmann et al.•Business Horizons•2011

  • Regional varieties and “ethnic” registers of Sheng

    Eric Mutisya Kioko•Youth Language Practices in…•2015

  • Sheng and Engsh

    Mohamed H Abdulaziz, Ken Osinde•International Journal of the…•1997

  • Parlers jeunes

    Carole De Féral•Langage et société•2012

  • Urban Languages in Africa

    Open Access•Rose Marie Beck•Africa Spectrum•2010

Citations per year1
Citation span2024 - 2025 (2)
Highly citedNo

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Open DOIOpen Access
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