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Promoting olive as a tourist attraction in Saint-Rémy de Provence

Between symbolic requalification and misappropriation of heritage values

Bibliographic Data

ID22060626
AuthorsJulie Deramond, Pauline Grison (0009-0002-1554-1179), Éric Triquet (0000-0002-1945-0736)
Year2024
Volume25
Publication date2024-01-01
Open AccessYes
TypeARTICLE
VenueVia Tourism Review (JOURNAL)
Journal identifiersISSN: 2259-924X • E-ISSN: 2259-924X
PublisherOpenEdition (PUBLISHER)
DOI10.4000/123gv
OpenAlexW4400973847
LanguageEN
References cited17

This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity

Aesthetics · Archaeology · Art · Art history · Biology · Botany · Cultural heritage · Geography · Olea · Olive oil · Olive trees · Political science · SAINT · Tourism · Computer Science · Culinary Culture and Tourism · Law · Food Science

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Highly citedNo

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