Representing women in network series of the 2000s
The influence of the US audiovisual industrial context on Ugly Betty and its French audiovisual translation
Bibliographic Data
| ID | 22062773 |
|---|---|
| Authors | Sophie CHADELLE (Université Paul-Valéry Montpellier, corresponding author) |
| Year | 2022 |
| Volume | Hors séries 2 |
| Publication date | 2022-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | TV/Series (JOURNAL) |
| Journal identifiers | ISSN: 2266-0909 • E-ISSN: 2266-0909 |
| Publisher | OpenEdition (PUBLISHER) |
| DOI | 10.4000/14z8n |
| OpenAlex | W4415851362 |
| Language | EN |
| References cited | 9 |
Ugly Betty is an American comedy-drama television series that is the product of the internationalization of the franchise “Betty la Fea”. It comes from the Columbian telenovela Yo soy Betty La Fea (RNC, 1999-2001). The show was broadcast on ABC at a time that Lotz qualifies as “post-network era”. This era comes after a major industrial “reconfiguration of strategies” that encourages “narrowcasting to a small audience segment”. It seems to be the case for Ugly Betty, and we will demonstrate how the show plays on the niche audience of the Latino community. Then, we will focus on the show’s French audio-visual translation by examining to what extent these narrowcasting strategies have been followed or not when it comes to broadcasting the TV show in another national and linguistic context
Franchise · Internationalization · Media, Gender, and Advertising · Thomas Hardy Literature Studies · Translation Studies and Practices
| Highly cited | No |
|---|