Band-aid solutions

Small business owners’ perspectives on a sugar-sweetened beverage tax in Manitoba

Bibliographic Data

ID22066157
AuthorsFareeha Quayyum (University of New Brunswick), Andrea E Bombak (0000-0002-4235-9025, University of New Brunswick), Andrea Bombak, Emma Robinson (0000-0002-2357-7262, University of New Brunswick), Kelsey Mann (University of Manitoba), Krista Beck (University of Manitoba), Jeff LaPlante, Michael Champagne, Myra Tait (Athabasca University), Riel Dubois, Natalie Riediger, Natalie D Riediger (0000-0002-8736-9446)
Year2023
Volume10
Issue1
Pages130-150
Publication date2023-03-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Food Studies / La Revue canadienne des études sur l alimentation (JOURNAL)
Journal identifiersISSN: 2292-3071 • E-ISSN: 2292-3071
PublisherUniversity of Waterloo (PUBLISHER • CA)
DOI10.15353/cfs-rcea.v10i1.554
OpenAlexW4324029194
LanguageEN

This qualitative study explores perceptions of sugar-sweetened beverage (SSB) taxation among small business owners/managers (n=7) in Manitoba, Canada through thematic analysis of semi-structured interviews. Most participants believed the tax would be ineffective; they predicted the majority of customers would continue consuming SSB. Main concerns about the tax’s effectiveness were that it fails to address root causes of high sugar consumption and is easy for many consumers to ignore. Participants called for the government to focus on other community issues, citing changes to the healthcare system and financially assisting vulnerable community members as more pressing matters than SSB consumption

Business · Economics · Focus group · Perception · Political science · Public economics · Public relations · Qualitative research · Sociology · Thematic analysis · Canadian Policy and Governance · Psychology · Smoking Behavior and Cessation · Marketing

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