Social media stethoscope
Unraveling how doctors’ social media behavior affects patient adherence and treatment outcome
Bibliographic Data
| ID | 22079012 |
|---|---|
| Authors | Qian Sun (0000-0001-8556-2464, Shandong University), Guiyao Tang (0000-0002-6765-6114, Shandong University), Wenxiao Xu (University of Nevada, Reno), Shaoli Zhang (Shandong University, corresponding author) |
| Year | 2024 |
| Volume | 12 |
| Pages | 1459536-1459536 |
| Publication date | 2024-09-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Public Health (JOURNAL) |
| Journal identifiers | ISSN: 2296-2565 • E-ISSN: 2296-2565 |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fpubh.2024.1459536 |
| PMID | 39371215 |
| OpenAlex | W4402694025 |
| Language | EN |
| Citations received | 1 |
| References cited | 45 |
Objective: The exposure of the content posted by doctors on social media has the potential to influence how patients perceive and judge doctors. It is necessary to further investigate whether and how the content posted by doctors affects patients' health behaviors and outcomes, as well as to identify the factors that may influence this mechanism. Methods: Multi-respondent survey data was collected from 35 doctors and 322 patients in China, and structural equation modeling (SEM) was used to test the hypothesis model. Results: The findings revealed that doctors posting professional knowledge content on social media positively impacted patient adherence and treatment effectiveness. Conversely, doctors sharing personal life-related content on social media were associated with lower patient adherence and poorer treatment outcome. Moreover, doctor gender and doctor humor moderate the relationship between social media behavior of doctors and patient adherence. Conclusion: Doctors sharing professional knowledge on social media not only fosters trust in physicians but also closely correlates with patient adherence and treatment effectiveness
Family medicine · Respondent · Social influence · Social media · Structural equation modeling · Health Literacy and Information Accessibility · Impact of Technology on Adolescents · Medicine · Psychology · Social Media in Health Education · Social Psychology
Social media use in healthcare
A theory of humor elicitation.
Role Theory Perspectives
Social Media
Patient adherence to treatment
Leader Humor as an Interpersonal Resource
Social Media Use for Health Purposes
Two Structural Equation Models
Role congruity theory of prejudice toward female leaders.
Self-Reports in Organizational Research
Personal Influence
The “Empty Vessel” Physician
Individual differences in uses of humor and their relation to psychological well-being
Patient Adherence and Medical Treatment Outcomes
Doctors are seen as Godlike
Tokenism Reconsidered
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |