Reframing vaccine narrative
A co-production study of a media campaign intervention to address childhood vaccine hesitancy among Nigerian parents and caregivers
Bibliographic Data
Introduction Childhood vaccine hesitancy is a public health concern. Nigeria is one of the countries with the highest rates of zero-dose childhood vaccination. This study makes an original contribution by adopting a co-production approach underpinned by interpretative phenomenological analysis (IPA) to meaningfully inform the co-production of a media campaign intervention with Nigerian parents/ caregivers whose child(ren) are not, or only partially, up to date with routine immunizations aimed at reducing childhood vaccine hesitancy and promoting uptake. Methods A total of 10 parents or caregivers whose children were not up to date with their vaccinations were recruited for the study and participated in a focus group discussion. Data were analyzed using IPA. Results The findings reveal that hostility, misinformation, and the breakdown of trust in vaccines, alongside faith, tradition, and the lived logic of alternative protection, intersect to exacerbate hesitancy. The findings also reveal that clarity, reassurance, and empowerment in vaccine communication, underpinned by gendered voices, can build trust in vaccine messaging and encourage uptake. Discussion The study offers important insights for policymakers and public health communication strategies, underscoring the need for culturally appropriate media campaign interventions that address vaccine-related concerns and foster uptake
Cognitive reframing · Empowerment · Focus group · Health communication · Psychological intervention · Public health · Public health interventions · Focus Groups and Qualitative Methods · Media Influence and Health · Vaccine Coverage and Hesitancy
Public attitudes and perceptions towards gender-based violence in Nigeria
Cultural tailoring of vaccination messages
Determinants of routine immunization coverage among under-five children in Jigawa state, Nigeria
Women’s perceptions of domestic, intimate partner violence and the government’s interventions in Nigeria
Developing an Interpretative Phenomenological Approach to Focus Group Data
Social Constructionism
Naturalistic inquiry
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