The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path
Implications for the Coronavirus Disease 2019 Pandemic
Bibliographic Data
| ID | 22089503 |
|---|---|
| Authors | Limei Chen (0000-0003-3510-3977, Nanjing University of Posts and Telecommunications, corresponding author), Chen Limei, Wei Liu (0000-0002-5949-0302, Nanjing University of Science and Technology), Liu Wei (0000-0001-6280-0407) |
| Year | 2020 |
| Volume | 8 |
| Pages | 619263-619263 |
| Publication date | 2020-12-10 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Public Health (JOURNAL) |
| Journal identifiers | ISSN: 2296-2565 • E-ISSN: 2296-2565 |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fpubh.2020.619263 |
| PMID | 33363100 |
| OpenAlex | W3112676284 |
| Language | EN |
| Citations received | 1 |
| References cited | 15 |
Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed
Advertising · Business · Conformity · Coronavirus · Disease · Enhanced Data Rates for GSM Evolution · Mediation · Moderated mediation · Moderation · Pandemic · Political science · Computer Science · Consumer Behavior in Brand Consumption and Identification · COVID-19 Pandemic Impacts · Digital Marketing and Social Media · Medicine · Psychology · Social Psychology · Internal Medicine · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,2 |
| Citation span | 2021 - 2021 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |