Applying a diffusion innovation theory to identify novelty in communication research
Bibliographic Data
| ID | 22110810 |
|---|---|
| Authors | Indra Novianto Adibayu Pamungkas (0000-0002-3730-0483, Telkom University), Alila Pramiyanti (0000-0003-3550-1078, Telkom University, corresponding author), Mohamad Syahriar Sugandi (0000-0002-7014-7302, Telkom University) |
| Year | 2025 |
| Volume | 11 |
| Issue | 1 |
| Publication date | 2025-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cogent Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2331-1886 • E-ISSN: 2331-1886 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/23311886.2025.2564782 |
| OpenAlex | W4415021295 |
| Language | EN |
| References cited | 57 |
The diffusion of innovations theory emphasizes the importance of disseminating information to promote innovation through various communication channels. However, research exploring this theory within communication studies has been relatively sparse, particularly regarding its influence on promoting individual innovation and sustaining ongoing advancements. This study employs a quantitative bibliometric analysis to provide fresh insights into the diffusion of innovations theory in the context of communication research. To achieve this, we utilized a range of bibliometric techniques, including citation analysis, co-authorship evaluation, co-occurrence analysis, and data visualization using VOSviewer. The results indicate that the diffusion of innovations theory is extensively applied across various disciplines. Our co-authorship analysis identifies authors Wang Xueqin and Yuen Kum Fai as significant references for future exploration in this area. Additionally, the co-occurrence analysis reveals that the keywords ‘adoption’ and ‘innovation’ have evolved into diverse research contexts. Furthermore, this study highlights the issue of plagiarism, which has been exacerbated by the Internet’s accessibility, enabling individuals to misappropriate the ideas of others. Therefore, there is an urgent need for further development in communication studies that incorporates insights from other multidisciplinary fields to address the research gaps identified through our co-occurrence analysis
Citation analysis · Communication theory · Diffusion of innovations · Dissemination · Innovation diffusion · Multidisciplinary approach · Novelty · Scholarly communication · Innovation and Knowledge Management · Knowledge Management and Sharing · Open Source Software Innovations
Factors influencing autonomous vehicle adoption
Green supply chain management
Education reform and change driven by digital technology
The diffusion of Airbnb
Management information system adoption at the farm level
Covid-19
Digital inclusion of businesswomen and women entrepreneurs through social networks in the informal environment
Using diffusion of innovation theory and sentiment analysis to analyze attitudes toward driving adoption by Saudi women
Innovation Theory Revisited
Distance (Still) Hampers Diffusion of Innovations
Software survey
Composing With New Technology
Teacher Educator Technology Integration Preparation Practices Around TPACK in the United States
Understanding Indigenous Innovation in Rural West Africa
| Citation velocity | historical |
|---|---|
| Highly cited | No |