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Do Not Go Cheaply into That Good Night

Death-Ritual Consumption in Asante, Ghana: Table 1

Bibliographic Data

ID2214930
AuthorsSamuel K Bonsu (0000-0003-4787-332X, York University), Russell William Belk (0000-0001-6674-9792, University of Utah)
Year2003
Volume30
Issue1
Pages41-55
Publication date2003-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/374699
OpenAlexW3124955133
LanguageEN
Citations received59
References cited51

Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the living and the dead. In addition, we found that terror-management theory is limited in its relevance for non-Western contexts. We also detected limits to the ability to transform global capital into local capital

Advertising · Business · Consumer research · Consumption (sociology) · Database · Social science · Sociology · Table (database) · Computer Science · Crime, Deviance, and Social Control · Death Anxiety and Social Exclusion · Grief, Bereavement, and Mental Health · History

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Unique citing works59
Citations per year2,68
Citation span2004 - 2026 (23)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 54

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