The Dynamics of Brand Legitimacy
An Interpretive Study in the Gay Men's Community: Table 1
Bibliographic Data
| ID | 2215746 |
|---|---|
| Authors | Steven M Kate, Steven M Kates, Steven Kates (Simon Fraser University, corresponding author) |
| Year | 2004 |
| Volume | 31 |
| Issue | 2 |
| Pages | 455-464 |
| Publication date | 2004-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/422122 |
| OpenAlex | W2049792501 |
| Language | EN |
| Citations received | 61 |
| References cited | 24 |
Certain brands attain legitimacy (i.e., social fitness) through existing frames and dynamic framing processes described in this article. Drawing on qualitative data collected from gay consumers, this article explores ways brands are cocreated in a non-brand-focused community. Collective action frames—shared ways of interpreting meanings within social interaction—provide the connection between a community and its legitimate brands. Informants routinely inscribe some brands with the frames of the gay community and, when applying dynamic framing processes, assess whether other brands share a social fit with the meanings of the gay community. Implications for authenticity and brand legitimacy are discussed
Advertising · Business · Collective action · Dynamics (music) · Framing (construction) · Legitimacy · Political science · Politics · Public relations · Qualitative research · Social dynamics · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media, Gender, and Advertising · Psychology · Social Psychology
Studying Consumption Behaviour through Multiple Lenses
Things Fall Apart
Projecting Authenticity Through Advertising
Value co-creation
Institutions and axioms
Authenticity
The Status Costs of Subordinate Cultural Capital
Frustrated Fatshionistas
The Perils of Environmental, Social, and Governance (ESG) Controversies
Digital Heritage Ecosphere
A legitimacy perspective on sharing economy consumption in the accommodation sector
Perceived organizational authenticity in LGBTQ communication
The bones are the same
Exploring the cultural legitimacy of backpacker ideology and identity
Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market
The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels
Legitimizing Edible Insects for Human Consumption
Pride, not prejudice
Trust Erosion During Industry-Wide Crises
Inclusivity in Advertising
Word of mouth and digitalization in small retailers
How the Timing of LGBT+ Brand Activism Affects Consumer Responses
“If more people cut out gluten, the zombies would wake up”
The impact of green brand trust repair strategies on trust repair after greenwashing
Perceived Brand Authenticity and LGBTQ Publics
(In)authenticity work
Advertising real beer
Coping and career choices
Clerics of cool
Immigration blues
Do inclusive city branding and political othering affect migrants' identification? Experimental evidence
Perceived benefits and willingness to pay premium for luxury experiences
Autopoiesis and the home‐confined consumer
A Framework of Brand Contestation
Dollsforboys
Everyday Advertising Context
How actors can influence the legitimation of new consumer product categories
Artists versus arts council
Making Diversity Conform? An Intersectional, Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisements
Consuming Chavs
"Lordy, Lordy, Look Who's 40!" The Journal of Consumer Research Reaches a Milestone
Almost Equal
Courtesy Stigma Management
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research
Space as a Resource in the Politics of Consumer Identity
The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices
The Politics of Consumer Identity Work
Framing the Game
When Differences Unite
Semiotic Structure and the Legitimation of Consumption Practices
The Quest for Authenticity in Consumption
Organs or bodies? Toward an equitable, embodied, and animal-inclusive diversity, equity, and inclusion agenda
Undoing gender through performing the other
Gender after gender
Competing orders of worth in extraordinary consumption community
Resolving identity ambiguity through transcending fandom
Regaining control through reclamation
Consumer acculturation theory
Anti-brand communities, negotiation of brand meaning, and the learning process
Personal interviews in cultural consumer research - post-structuralist challenges
Gays' market and social behaviors in (de)constructing symbolic boundaries
Gay macho
The Long Interview
The iron cage revisited institutional isomorphism and collective rationality in organizational fields
The social construction of reality
Sexuality and Its Discontents
The Ethnographer's Method
The Iron Cage Revisited
Finding Meaning in Memory
Analysis and Interpretation of Qualitative Data in Consumer Research
Gift Giving as Agapic Love
Subcultures of Consumption
The Sacred and the Profane in Consumer Behavior
The Meanings of Lesbian and Gay Pride Day
Framing Processes and Social Movements
The Protean Quality of Subcultural Consumption
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man
Utopian Enterprise
Brand Community
Institutionalized Organizations
Does Cultural Capital Structure American Consumption
Consumers and Their Brands
| Unique citing works | 61 |
|---|---|
| Citations per year | 3,21 |
| Citation span | 2007 - 2026 (20) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 59 |