The impact of vlogs on travellers’ intentions to use semi-high speed trains
A study on Vande Bharat Express
Bibliographic Data
| ID | 22187995 |
|---|---|
| Authors | Khalil Ahmad (0000-0001-5536-7668, Symbiosis International University), Bhuvanesh Kumar Sharma (0000-0002-8133-6758, Symbiosis International University), Mahima Mishra (0000-0002-4187-4762, Abu Dhabi University), Ritesh Khatwani (0000-0001-7044-4748, Symbiosis International University), Pradip Kumar Mitra (0000-0002-7291-7630, Ramakrishna Mission Vivekananda Educational and Research Institute) |
| Year | 2024 |
| Volume | 8 |
| Issue | 6 |
| Pages | 2989 |
| Publication date | 2024-06-11 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Infrastructure Policy and Development (JOURNAL) |
| Journal identifiers | ISSN: 2572-7923 • E-ISSN: 2572-7931 |
| Publisher | EnPress Publisher (PUBLISHER) |
| DOI | 10.24294/jipd.v8i6.2989 |
| OpenAlex | W4399549529 |
| Language | EN |
| Citations received | 1 |
| References cited | 28 |
Recently, there has been a lot of buzz on social media, particularly in the form of vlogs, about newly launched semi-high speed trains in India popularly known as Vande Bharat Express. However, no information is available about the extent to which people trust the vlogs promoting the trains and the trains themselves. Therefore, this research aims to investigate the impact of watching vlogs about semi-high speed trains on the trust and attitude towards them, and how they perceive the risks associated. This study is guided by the trust transfer theory to investigate how trust transference can lead to a traveler’s intent to use semi-high speed trains. This study involved 338 participants. The relationship between variables was examined using SmartPLS 4 software. The findings indicate that trust in semi-high speed trains can be established through vlogs leading to intention to use. On the theoretical side, it provides insight into how trust, attitude, and perceived risk can affect the adoption of new technology, while on the practical side, it helps to understand how vlog coverage can be used as a tool to increase trust and ultimately drive adoption. Vlog coverage, trust in vlog content, trust in semi-high speed trains and behavioural intention altogether are not well understood in current literature despite the important implication for managers, academicians and consumers alike. This study contributes to the field of transportation and railways, social media and communication, and hospitality and tourism research. The study helps policy makers to understand users’ characteristics regarding the latest social media tools and adopt them accordingly to provide a better governance policy
Advertising · Business · Geography · Hospitality · Marketing buzz · Political science · Public relations · Social media · Tourism · Train · World Wide Web · Aviation Industry Analysis and Trends · Computer Science · Digital Marketing and Social Media · Psychology · Transportation Planning and Optimization
Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
The roles of initial trust and perceived risk in public’s acceptance of automated vehicles
An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research
Trust Transfer on the World Wide Web
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
How Travel Vlogs on YouTube Influence Consumer Behavior
International Encyclopedia of Gender, Media, and Communication
Vlogs for enhancing trainee teachers’ motivational beliefs about school experience and teaching practice
The impact of Covid-19 media coverage on tourist's awareness for future travelling
Vlogger’s Reputation
Everyday behaviour and everyday risk
Does eWOM influence destination trust and travel intention
Effects of trust and perceived risk on user acceptance of a new technology service
Can transparency preserve journalism’s trustworthiness? Recipients’ views on transparency about source origin and verification regarding user-generated content in the news
Vlogging on YouTube
News Recommendations from Social Media Opinion Leaders
Social media as a useful tool in food risk and benefit communication? A strategic orientation approach
Reaching audiences through travel vlogs
The relationship between the affective, behavioral, and cognitive components of attitude
Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |