Exploring the Effectiveness of Diversity, Equity, and Inclusion (Dei) on Employer Branding

Bibliographic Data

ID22195900
AuthorsIram-Sultana Shahbaaz Ansari (D.Y. Patil University), Anuradha Phadnis (Global College)
Year2024
Volume5
Issue5
Publication date2024-05-31
Open AccessYes
TypeARTICLE
VenueShodhKosh: Journal of Visual and Performing Arts (JOURNAL)
Journal identifiersISSN: 2582-7472 • E-ISSN: 2582-7472
PublisherGranthaalayah Publications and Printers (PUBLISHER • IN)
DOI10.29121/shodhkosh.v5.i5.2024.5197
OpenAlexW4410521104
LanguageEN
References cited10

To promote fairness and reduce prejudice, diversity, equity, and inclusion, or DEI, is a critical component of modern public conversation. Brands are using it more and more to communicate their personality and reflect the principles of their target audience. But putting DEI into practice as a brand approach to leadership demands more than just empty promises and may be dangerous if not fully accepted. DEI projects may be seen by clients as being unauthentic or failing to resonate with their intended audiences. Companies, advertisers, authorities, and lawmakers should take into account important factors and potential, as well as current customer and brand views, to get a better understanding of the function of DEI in managing a company

Brand equity · Business · Political science · Social science · Sociology · Employer Branding and e-HRM · Gender Diversity and Inequality · Job Satisfaction and Organizational Behavior · Law · Marketing

Tools

Open DOIOpen Access