The Importance and Functional Significance of Affective Cues in Consumer Choice
Bibliographic Data
| ID | 2219663 |
|---|---|
| Authors | Peter R Darke (0000-0002-8331-8801), Amitava Chattopadhyay (0000-0001-5150-4995), Laurence Ashworth (0000-0002-7175-4446) |
| Year | 2006 |
| Volume | 33 |
| Issue | 3 |
| Pages | 322-328 |
| Publication date | 2006-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/508437 |
| OpenAlex | W2133640890 |
| Language | EN |
| Citations received | 9 |
| References cited | 23 |
Existing evidence for affect's influence on information processing and choice under high elaboration is mixed. In addition, affective choice is often viewed as erroneous in that it is assumed to lead to regret. We show that affect has a reliable impact on choice under high elaboration, which occurs through a combination of heuristic and systematic processing. Furthermore, consumers were able to correct for the impact irrelevant affect had on systematic processing but not for its impact on less conscious heuristic processing. Finally, affective purchases led to greater long-term satisfaction for important purchases, suggesting that affective choice can be functional
Affect (linguistics) · Business · Cognitive psychology · Consumer choice · Elaboration · Heuristic · Machine learning · Regret · Artificial Intelligence · Communication · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Marketing · Psychology · Psychology of Social Influence · Social Psychology
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| Citations per year | 0.47 |
|---|---|
| Citation span | 2007 - 2026 (20) |
| Highly cited | No |