Mood and judgment
The affect infusion model (AIM)
Bibliographic Data
| ID | 4420132 |
|---|---|
| Authors | Joseph P Forgas (0000-0001-8279-8367, UNSW Sydney, corresponding author) |
| Year | 1995 |
| Volume | 117 |
| Issue | 1 |
| Pages | 39-66 |
| Publication date | 1995-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Psychological Bulletin (JOURNAL) |
| Journal identifiers | ISSN: 0033-2909 • E-ISSN: 1939-1455 |
| Publisher | American Psychological Association (APA) (PUBLISHER) |
| DOI | 10.1037/0033-2909.117.1.39 |
| PMID | 7870863 |
| OpenAlex | W2088661631 |
| Language | EN |
| Citations received | 640 |
| References cited | 94 |
Evidence for the role of affective states in social judgments is reviewed, and a new integrative theory, the affect infusion model (AIM), is proposed as a comprehensive explanation of these effects. The AIM, based on a multiprocess approach to social judgments, identifies 4 alternative judgmental strategies: (a) direct access, (b) motivated, (c) heuristic, and (d) substantive processing. The model predicts that the degree of affect infusion into judgments varies along a processing continuum, such that judgments requiring heuristic or substantive processing are more likely to be infused by affect than are direct access or motivated judgments. The role of target, judge, and situational variables in recruiting high- or low-infusion judgmental strategies is considered, and empirical support for the model is reviewed. The relationship between the AIM and other affect-cognition theories is discussed, and implications for future research are outlined
Affect (linguistics) · Cognition · Cognitive psychology · Heuristic · Information processing · Mood · Situational ethics · Social cognition · Artificial Intelligence · Behavioral Health and Interventions · Clinical Psychology · Communication · Computer Science · Emotions and Moral Behavior · Mental Health Research Topics · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology
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| Unique citing works | 600 |
|---|---|
| Citations per year | 20 |
| Citation span | 1994 - 2026 (33) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 542 |