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Happiness versus sadness as a determinant of thought confidence in persuasion

A self-validation analysis

Bibliographic Data

ID6200523
AuthorsPablo Briñol (0000-0002-0327-5865, Universidad Autónoma de Madrid), Richard E Petty (0000-0002-2870-8575, The Ohio State University), Jamie Barden (Howard University)
Year2007
Volume93
Issue5
Pages711-727
Publication date2007-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.93.5.711
PMID17983296
OpenAlexW2149414854
LanguageEN
Citations received46
References cited45

The present research introduces a new mechanism by which emotion can affect evaluation. On the basis of the self-validation hypothesis (R. E. Petty, P. Briñol, & Z. L. Tormala), the authors predicted and found that emotion can influence evaluative judgments by affecting the confidence people have in their thoughts to a persuasive message. In each study, participants first read a strong or weak persuasive communication. After listing their thoughts about the message, participants were induced to feel happy or sad. Relative to sad participants, those put in a happy state reported more thought confidence. As a consequence, the effect of argument quality on attitudes was greater for happy than for sad participants. These self-validation effects generalized across different emotion inductions, different persuasion topics, and different measures of thought confidence. In one study, happy and sad conditions each differed from a neutral affect control. Most important, these metacognitive effects of emotion only occurred under high elaboration conditions. In contrast, individuals with relatively low motivation to think showed a main effect of emotion on attitudes, regardless of argument quality

Affect (linguistics) · Anger · Argument (complex analysis) · Cognition · Developmental psychology · Elaboration likelihood model · Happiness · Metacognition · Persuasion · Quality (philosophy) · Sadness · Self-confidence · Behavioral Health and Interventions · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works46
Citations per year2,56
Citation span2008 - 2026 (19)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 39

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