Now or Never
Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Bibliographic Data
| ID | 2219664 |
|---|---|
| Authors | Lisa J Abendroth, Kristin Diehl (0000-0002-5408-652X, University of Southern California) |
| Year | 2006 |
| Volume | 33 |
| Issue | 3 |
| Pages | 342-351 |
| Publication date | 2006-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/508438 |
| OpenAlex | W1995775397 |
| Language | EN |
| Citations received | 8 |
| References cited | 19 |
Prior research has demonstrated that actions are regretted more than inactions in the short term. We show that, in limited purchase opportunities-situations where the purchase decision cannot be reversed-not purchasing (inaction) is seen as a loss and is associated with greater short-term regret than purchasing, reversing the omission bias. With respect to long-term regret, we use coping and availability mechanisms to suggest that, contrary to prior findings, inaction (nonpurchase) regrets decrease over time. We also argue that action (purchase) regrets should increase over time, but only when long-term utility is low. We support our predictions with a field study and two laboratory experiments. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc
Actuarial science · Advertising · Business · Disappointment · Economics · Loss aversion · Microeconomics · Purchasing · Regret · Term (time) · Behavioral Health and Interventions · Computer Science · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Marketing · Psychology · Social Psychology
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Option Attachment
Regret
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,62 |
| Citation span | 2013 - 2025 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |