Behavioral Finance and Gendered Patterns in Investment Choices
Bibliographic Data
| ID | 22197838 |
|---|---|
| Authors | Surabhi Sugathan (Global College), Amit Kumar (0000-0003-4000-1780, Sterling Research Group) |
| Year | 2024 |
| Volume | 5 |
| Issue | 1 |
| Publication date | 2024-06-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | ShodhKosh: Journal of Visual and Performing Arts (JOURNAL) |
| Journal identifiers | ISSN: 2582-7472 • E-ISSN: 2582-7472 |
| Publisher | Granthaalayah Publications and Printers (PUBLISHER • IN) |
| DOI | 10.29121/shodhkosh.v5.i1.2024.3141 |
| OpenAlex | W4405347695 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
This research explores behavioral finance to understand gendered investment choice patterns and focuses on how cognitive biases, emotional influences, and social factors shape financial decision-making. Thus, this study also examines several important data from various secondary sources such as women demonstrating a minimum of 72% higher participation in health insurance and 74% higher participation in life insurance than men. In contrast, fixed deposits are recurring at a rate of 54% for men and 49% for women to 46%. Using a mixed methods approach highlights disparities in investment choices and outcomes and provides a gender gap in financial decision-making in particular. In addition, the research, sustained with inductive methods and qualitative data, guides policymakers and financial institutions in developing gender-sensitive strategies that increase equitable investment opportunities and address biases in financial behaviors
Behavioral economics · Economics · Political science · Financial Literacy, Pension, Retirement Analysis · Law · Psychology · Finance
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |