Multimodal Discourse Analysis of the Promotional Film Countdown
Beginning of Spring for the Opening Ceremony of Beijing Winter Olympics
Bibliographic Data
| ID | 22200081 |
|---|---|
| Authors | Yuehua Lu (corresponding author) |
| Year | 2024 |
| Volume | 4 |
| Issue | 4 |
| Pages | 17-29 |
| Publication date | 2024-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal Of Language Literature And Culture (JOURNAL) |
| Journal identifiers | ISSN: 2582-9823 • E-ISSN: 2582-9823 |
| Publisher | AI Publications (PUBLISHER) |
| DOI | 10.22161/ijllc.4.4.3 |
| OpenAlex | W4400696563 |
| Language | EN |
| Citations received | 1 |
The promotional film “Countdown: Beginning of Spring” presented at the opening ceremony of the 2022 Beijing Winter Olympics is a typical example of disseminating Chinese culture and shaping the image of China on the international platform. This paper takes the promotional film as the research object and explores the meaning of 24 solar terms in the film from the perspective of Multimodal Discourse Analysis. Apart from the elements of the Winter Olympics, the short film also vividly reflects the characteristics of the solar terms, the connotation of traditional Chinese culture and the national image of harmony between man and nature through visual, audio and text resources
Advertising · Archaeology · Art · Beijing · Business · Ceremony · China · Countdown · Geography · Media studies · Meteorology · Opening ceremony · Sociology · Engineering · History · Innovative Educational Techniques · Subtitles and Audiovisual Media
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |