How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience
Bibliographic Data
| ID | 2220128 |
|---|---|
| Authors | Elizabeth Cowley (0000-0003-0815-5552, The University of Sydney, corresponding author) |
| Year | 2007 |
| Volume | 34 |
| Issue | 4 |
| Pages | 494-505 |
| Publication date | 2007-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/520072 |
| OpenAlex | W2127851312 |
| Language | EN |
| Citations received | 5 |
| References cited | 49 |
Consumers use affective reactions from previous exposure to experiences in decision making. However, other affective reactions derived from postexperience information (i.e., advertising) may interfere with the retrieval of experience-based reactions. The results of three experiments show that when postexperience affective reactions interfere with the retrieval of an experience-based reaction, consumers use postexperience behavior as a proxy for their liking of the experience. The use of postexperience behavior occurs even when the behavior is nondiagnostic. The results also indicate that participants are not consciously aware of the interfering effect of postexperience affective reactions or of their reliance on postexperience behavior when constructing memory. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc
Advertising · Business · Consumer research · Consumption (sociology) · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Psychology · Psychology of Social Influence · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,29 |
| Citation span | 2009 - 2024 (16) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |