YouTube as a Platform for Promoting Digital Works
A Study on Ndarboy Genk Music Group Yogyakarta
Bibliographic Data
| ID | 22210803 |
|---|---|
| Authors | Muhammad Panji Wahyu Mukti (State University of Semarang), Muhammad Jazuli (0000-0002-3389-4341, State University of Semarang), Syakir Syakir (0009-0007-8339-4509, State University of Semarang) |
| Year | 2023 |
| Volume | 7 |
| Issue | 1 |
| Pages | 172-181 |
| Publication date | 2023-06-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gondang Jurnal Seni dan Budaya (JOURNAL) |
| Journal identifiers | ISSN: 2599-0543 • E-ISSN: 2599-0594 |
| Publisher | State University of Medan (PUBLISHER • ID) |
| DOI | 10.24114/gondang.v7i1.48148 |
| OpenAlex | W4387506039 |
| Language | EN |
| References cited | 2 |
YouTube is the worldTMs largest video platform and has become a popular place for musicians to promote their digital music. This study aims to describe the effectiveness of YouTube as a platform to promote digital music by the music group Ndarboy Genk. The method used is descriptive-qualitative, describing Ndarboy Genk musicians who have used YouTube to promote their digital music. The perspective used to study this research is Internet marketing. Internet marketing is the process of empowering musicians to promote their websites, products, or services online and through social media channels to communicate with a much larger community. The result is that the YouTube digital platform is a solution for artists or music creators to promote their work without having to be sheltered by a music label; even music labels can be created by the artists or creators themselves
Advertising · Art · Business · Digital audio · Digital marketing · Digital media · Multimedia · Music education · Music industry · Social media · Sociology · Telecommunications · The Internet · Visual arts · World Wide Web · Computer Science · Educational Methods and Impacts · Islamic Finance and Communication · SMEs Development and Digital Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |