Donald Trump's Name, Image, and Likeness executive order
A neo-Jacksonianism tradition
Bibliographic Data
| ID | 22220806 |
|---|---|
| Authors | Billy Hawkins (0000-0001-9001-7233, University of Houston, corresponding author) |
| Year | 2026 |
| Volume | 8 |
| Pages | 1802546-1802546 |
| Publication date | 2026-06-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Sports and Active Living (JOURNAL) |
| Journal identifiers | ISSN: 2624-9367 • E-ISSN: 2624-9367 |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fspor.2026.1802546 |
| PMID | 42440693 |
| OpenAlex | W7165538150 |
| Language | EN |
| References cited | 7 |
Introduction Governmental intervention in sport is not uncommon, especially at the professional level of the global sports industry. However, until recently, governmental intervention in intercollegiate sport was rare. Methods Using a contextual analysis, this article situates Donald Trump's 2025 Name, Image, and Likeness (NIL) executive order within the historical tradition of neo-Jacksonian populism. Results Drawing parallels to Andrew Jackson, it argues that Trump's intervention reflects exclusionary nationalism, economic populism, and executive-centered governance that expand protections for some while constraining others. Discussion Framed as “saving college sports,” the order reasserts amateurism, restricts third-party compensation, and curtails athletes' labor rights, potentially and disproportionately affecting Black athletes in revenue-generating sports. Conclusion The article contends that the policy preserves institutional control and racialized hierarchies, limiting economic emancipation under the guise of reform
Athletes · Corporate governance · Emancipation · Intervention (counseling) · Limiting · Order (exchange) · Parallels · Doping in Sports · Sport and Mega-Event Impacts · Sports, Gender, and Society
| Citation velocity | historical |
|---|---|
| Highly cited | No |