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How the product-harm crisis influences consumer boycotts

The role of social distance

Bibliographic Data

ID22234239
AuthorsYalin Li (0000-0003-0827-8632, Suqian University), Min Zhao (0000-0002-2500-3035, Hubei University of Economics, corresponding author)
Year2025
Volume12
Issue1
Publication date2025-06-04
Open AccessYes
TypeARTICLE
VenueHumanities and Social Sciences Communications (JOURNAL)
Journal identifiersISSN: 2662-9992 • E-ISSN: 2662-9992
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1057/s41599-025-05058-6
OpenAlexW4411033776
LanguageEN
Citations received1
References cited109

Product-harm crises can be categorized into two types on the basis of the number of enterprises involved: single-enterprise and group product-harm crises. Although the incidence of group product-harm crises is increasing, prior research has focused predominantly on single-enterprise product-harm crises, with limited attention paid to group product-harm crises, particularly their impact. This study aims to examine how a product-harm crises influence consumer boycott behaviour by investigating the mediating role of blame attribution and perceived betrayal, as well as the moderating role of social distance. Through a scenario-based experimental survey, three studies were conducted, collecting a total of 726 samples to test the hypotheses. The results indicate that consumers exhibit stronger boycott intentions in response to group product-harm crises than in response to single-enterprise product-harm crises. Crucially, this effect is mediated by blame attribution and perceived betrayal. Additionally, social distance moderates the relationships between product-harm crises and consumer boycotts, perceived betrayal, and blame attribution

Advertising · Business · Harm · Political science · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Law

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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