The Role of Arousal in Congruity-Based Product Evaluation

Dados Bibliográficos

AUTOR(ES) Theodore J Noseworthy , Kyle B Murray , Fabrizio Di Muro
ANO 2014
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/678301
CITAÇÕES 5
ADICIONADO EM 2025-08-18
MD5 302961cc96009a4668a830069771937e
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