Fostering Customer Loyalty Among Muslim Clients
Strategies for Islamic Banks
Bibliographic Data
| ID | 22305353 |
|---|---|
| Authors | RONI ANDESPA RONI ANDESPA, Roni Andespa (0000-0001-6610-8178, Universitas Islam Negeri Imam Bonjol Padang), YULIA HENDRI YENI YULIA HENDRI YENI, Yulia Hendri Yeni (0000-0002-5242-4572, Andalas University) |
| Year | 2024 |
| Volume | 47 |
| Issue | 1 |
| Publication date | 2024-03-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Hamdard Islamicus (JOURNAL) |
| Journal identifiers | ISSN: 0250-7196 |
| Publisher | Hamdard Foundation Pakistan (PUBLISHER) |
| DOI | 10.57144/hi.v47i1.499 |
| OpenAlex | W4400656031 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
This research examines the influence of service quality, corporate image, customer satisfaction, and customer engagement on loyalty in Islamic banks. The study was conducted by distributing questionnaires to 500 randomly selected West Sumatra, Indonesia respondents. This research uses Structural Equation Model Analysis. The findings of this study show that service quality and company image significantly affect customer satisfaction at Islamic banks. It is indicated that service quality and company image significantly and positively impact customer engagement. It is found that all determinant factors, directly and indirectly, affect customer loyalty to Islamic banks. From the results of this study, it is expected that Islamic bank executives must identify the elements that influence customer loyalty because these factors directly or indirectly affect the customer loyalty variable. The results of this study can be used as a consideration for Islamic bank managers in developing marketing strategies because they are closely related to the marketing performance managers need to control the service performance of Islamic banks. Theoretically, this research is also a new reference for researchers studying Islamic banks. Further researchers can adapt the model and variable indicators in this study, which can be applied further
Business · Customer advocacy · Customer delight · Customer retention · Customer satisfaction · Geography · Islam · Loyalty · Loyalty business model · Service quality · Structural equation modeling · Computer Science · Consumer Behavior and Marketing Influence · Halal products and consumer behavior · Islamic Finance and Banking Studies · Psychology · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |