Cuban medical tourism

This article explores Cuba’s efforts to develop the island as a vibrant medical tourism centre. The key topics which it addresses are a general overview of the medical tourism industry, background information on medical tourism in Cuba, and Cuban medical tourism’s challenges and prospects. The key challenges analysed are the US sanctions (seen as the primary obstacle to future development), Havana’s lack of extensive marketing experience (especially with respect to efforts in countries with highly competitive domestic economies), and possible discontent in Cuban society rooted in perceptions that tourists are receiving privileged treatment. The main advantages that Cuba enjoys in its developmental efforts are seen as the low-cost of its medical services (e.g. up to 90 per cent savings over identical private pay treatments in the US), the high priority that the island’s government is currently giving to medical tourism, and the repeal of the Roe v Wade decision by the US Supreme Court

Business · Economic growth · Economics · Medical tourism · Obstacle · Political science · Public relations · Repeal · Sanctions · Tourism · Global Healthcare and Medical Tourism · Law · Marketing