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Exploring attitudes towards healthy and sustainable diets

A Q-methodology study

Bibliographic Data

ID22355495
AuthorsPatrícia Norwood (0000-0002-4919-8906, University of Aberdeen, corresponding author), Emily Cleland (University of Aberdeen), Paul Mcnamee (0000-0002-4540-8718, University of Aberdeen)
Year2025
Volume18
Pages100308
Publication date2025-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCleaner and Responsible Consumption (JOURNAL)
Journal identifiersISSN: 2666-7843
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.clrc.2025.100308
OpenAlexW4412463009
LanguageEN
Citations received2
References cited88

Background The UK aims to reach net-zero greenhouse gas emissions (GHG) by 2050, with food production and consumption being major contributors to GHG emissions. Consequently, the unsustainable nature of current dietary patterns significantly drives environmental degradation and climate change. Understanding consumer perspectives on adopting more sustainable diets and food systems is therefore essential to effectively mitigate these environmental impacts. Aims This study explores consumer attitudes and behaviours towards healthy and sustainable diets (HSD) in the UK. Methods Q-methodology was employed for the first time to capture the subjective and often diverse viewpoints held by people on the complex and multidimensional topic of HSD. This approach enables a structured exploration of individual perspectives, making it well-suited to understanding the nuanced beliefs and attitudes that shape consumer views on healthy and sustainable eating practices. Results 43 participants, recruited through social media, sorted statements related to HSD, highlighting seven factors that encapsulate varying perspectives on healthy dietary choices and sustainability. These factors—ranging from strong support for educational interventions to scepticism about sustainability claims—illustrate the complexity of public opinion. Notably, no consensus statements were identified, underscoring the polarization around HSD topics. Conclusion This fragmentation suggests that diverse, targeted strategies are essential to effectively promote sustainable eating habits. The findings provide insights for policymakers aiming to design interventions that resonate with specific consumer motivations, emphasizing the need for customized approaches to facilitate shifts towards sustainable diets

Environmental health · Agriculture Sustainability and Environmental Impact · Chemistry · Environmental Education and Sustainability · Medicine · Psychological Well-being and Life Satisfaction · Psychology · Food Science

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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