Consumers knowledge and awareness to willingly consume functional foods in the Gambia
Bibliographic Data
| ID | 22355665 |
|---|---|
| Authors | Ahmed S Dabo (National Pingtung University of Science and Technology), Albert Linton Charles (0000-0002-1093-1701, National Pingtung University of Science and Technology, corresponding author) |
| Year | 2025 |
| Volume | 18 |
| Pages | 100300 |
| Publication date | 2025-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cleaner and Responsible Consumption (JOURNAL) |
| Journal identifiers | ISSN: 2666-7843 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.clrc.2025.100300 |
| OpenAlex | W4411370995 |
| Language | EN |
| Citations received | 1 |
| References cited | 30 |
This study applied the Psychosocial Norms Approach (PNA) to examine Gambian consumers’ beliefs regarding consumption of functional foods (FFs), which contain health-promoting bioactive compounds and nutrients. A survey of Gambian consumers, stratified by age, gender, education, and FF knowledge, investigated relationships among knowledge, awareness, and attitudes influencing willingness to try FFs. Multivariate multiple regression models analyzed demographic and lifestyle data. Results revealed a strong correlation between attitudes towards FFs and perceived properties. Positive attitudes towards FFs were associated with perceived health benefits, and willingness to consume FFs increased with these beliefs. Family and friends significantly contributed to FF knowledge dissemination. Furthermore, age, health status, and education significantly influenced consumer awareness. These findings underscore the necessity for targeted information campaigns, particularly for low-educated populations concerned about health. This study identifies knowledge gaps and provides insights for policymakers promoting healthier diets in The Gambia, offering valuable lessons for other developing nations
Advertising · Biology · Business · Consumer Awareness · Internet privacy · Computer Science · Consumer Attitudes and Food Labeling · Culinary Culture and Tourism · Obesity, Physical Activity, Diet · Food Science · Marketing
Exploratory factor analysis
Consumer's preferences and willingness to pay for immune enhanced dairy products in Canada
A modified model of the willingness to pay for functional foods
Consumption of organic and functional food. A matter of well-being and health
The Purposes of Multivariate Data Analysis Methods
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |