Sustainability considerations and willingness to try alternative proteins
Evidence from the UK
Bibliographic Data
| ID | 22355708 |
|---|---|
| Authors | Albert Boaitey (0000-0002-2054-609X, Newcastle University, corresponding author), Beth Clark (0000-0002-9828-6806, Newcastle University), Pattanapong Tiwasing (0000-0001-9604-1656, University of Nottingham) |
| Year | 2025 |
| Volume | 18 |
| Pages | 100313 |
| Publication date | 2025-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cleaner and Responsible Consumption (JOURNAL) |
| Journal identifiers | ISSN: 2666-7843 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.clrc.2025.100313 |
| OpenAlex | W4412629552 |
| Language | EN |
| References cited | 98 |
Reductions in the consumption of livestock products in Western diets are considered necessary to mitigate some of animal productions’ impacts on human health, animal welfare and the environment. Whilst several alternative protein products are on the market or being developed, the motivations for consumer decision-making are not well-understood. In particular, given the focus on improved sustainability as justification for these alternative proteins, understanding the relationship between sustainability considerations and willingness to try (WTT) remains important. This study uses data from 1,929 UK individuals to evaluate the potential role of sustainability considerations (health, animal welfare, environmental, financial) on WTT three alternative protein products: plant-based, cultured meat, and edible insects. Ordered probit and quantile regression models are used to explore WTT, with controls for respondents’ sociodemographic characteristics and level of awareness. The findings show that sustainability considerations particularly ethical and environmental concerns remain relevant in the WTT alternative proteins in the UK. Their potential role however varies across products and consumer segments. There is also significant variation in WTT due to factors related to familiarity with specific alternative protein types and respondent’s socio-demographic characteristics (i.e., gender, education, age, marital status, household size, number of children and household income). Recommendations are made for strategies to promote the alternative protein products examined based on these findings
Biology · Economics · Environmental ethics · Environmental planning · Environmental resource management · Microeconomics · Natural resource economics · Public economics · Sustainability · Willingness to pay · Agriculture Sustainability and Environmental Impact · Environmental Education and Sustainability · Environmental Science · Environmental Sustainability in Business · Philosophy · Psychology · Ecology
Handbook of Choice Modelling
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Options for keeping the food system within environmental limits
Quantiles via moments
Consumer Acceptance of Cultured Meat
Carcinogenicity of consumption of red and processed meat
A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China
Agricultural sustainability and intensive production practices
Challenges and prospects for consumer acceptance of cultured meat
Food sustainability
Health and nutritional aspects of sustainable diet strategies and their association with environmental impacts
Food consumption behavior during the Covid‐19 pandemic
Consumer preferences for additional ethical attributes of organic food
Consumer acceptance of cultured meat
Food in the Anthropocene
Food Security
Greenwashing in the food industry
Consumer food choice motives and willingness to try plant-based meat
Animal Agriculture and Climate Change in the US and UK Elite Media
Time for change? Food choices in the transition to cohabitation and parenthood
A systematic review on consumer acceptance of alternative proteins
The potential of future foods for sustainable and healthy diets
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Curious to eat insects? Curiosity as a Key Predictor of Willingness to try novel food
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Meat replacer? No thanks! The clash between naturalness and processing
Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries
Magical disruption? Alternative protein and the promise of de-materialization
Framing the future of food
Quantile Regression
Moving Beyond Linear Regression
| Citation velocity | historical |
|---|---|
| Highly cited | No |