Advertising
Bibliographic Data
| ID | 22367386 |
|---|---|
| Authors | Timothy De Waal Malefyt (0000-0003-1427-4646, Fordham University, corresponding author) |
| Year | 2018 |
| Pages | 1-7 |
| Publication date | 2018-09-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | OTHER |
| Venue | The International Encyclopedia of Anthropology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118924396.wbiea1474 |
| OpenAlex | W4242918039 |
| ISBN | 9781118924396 |
| Language | EN |
| References cited | 8 |
Anthropologists and cultural critics have investigated advertising from a range of perspectives, including as a form of manipulation for creating false desires in consumers; as an agent for prompting consumers to make their own relevant interpretations; as a “magical” system for enchanting products and brands that offer desirable lifestyles; for its global reach and ability to affect local culture; and for its internal dynamics among advertising agencies' people and practices, which make it a preeminent creative industry. Advertising is discussed here from these perspectives as a persuasive symbolic system that converts commodity objects and services into symbolic images and narratives that are valued and adapted to specific consumer tastes. As such, advertising reveals itself to be a relational system that continuously adapts to shifting artistic, political, social, economic, and cultural contingencies
Advertising · Aesthetics · Art · Business · Commodity · Literature · Narrative · Political science · Politics · Sociology · Communication · Fashion and Cultural Textiles · Geographies of human-animal interactions · Law
| Citation velocity | historical |
|---|---|
| Highly cited | No |