Copywriters' Implicit Theories of Communication
An Exploration
Bibliographic Data
| ID | 2990621 |
|---|---|
| Authors | Arthur J Kover (corresponding author) |
| Year | 1995 |
| Volume | 21 |
| Issue | 4 |
| Pages | 596 |
| Publication date | 1995-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209421 |
| OpenAlex | W2046742868 |
| Language | EN |
| Citations received | 34 |
| References cited | 24 |
Journal Article Copywriters' Implicit Theories of Communication: An Exploration Get access Arthur J. Kover Arthur J. Kover Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 4, March 1995, Pages 596-611, https://doi.org/10.1086/209421 Published: 01 March 1995 Article history Received: 01 March 1993 Revision received: 01 May 1994 Published: 01 March 1995
Consumer research · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Marketing and Advertising Strategies
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| Unique citing works | 34 |
|---|---|
| Citations per year | 0,61 |
| Citation span | 1970 - 2026 (57) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 32 |