May Your Life Be Marvelous
English Language Labelling and the Semiotics of Japanese Promotion
Bibliographic Data
| ID | 2192246 |
|---|---|
| Authors | J F Sherry (0000-0002-5153-5465), John F Sherry Jr, Jr John F Sherry, Eduardo Guimarães Camargo (0000-0002-5404-2682) |
| Year | 1987 |
| Volume | 14 |
| Issue | 2 |
| Pages | 174 |
| Publication date | 1987-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209104 |
| OpenAlex | W2087804306 |
| Language | EN |
| Citations received | 24 |
| References cited | 13 |
A recent trend in consumer research is the broadening of the notion of consumer behavior to include activities not merely epiphenomenal to marketing. Another trend with earlier historical origins is the semiotic interpretation of consumption activities. These trends are merged in the present article, which contrasts the vehemence with which Japanese cultural uniqueness is linked with the spirit of the language (kotodama) with the Japanese readiness to use English language loanwords in establishing an identity for indigenous product offerings. The article focuses on the investing of indigenous consumer goods with meaning through use of loanwords in a culturally conservative blocked market context. It explores the meaning of such investment from the perspective of consumer and analyst, using product labels and other promotional vehicles as a primary data base. Finally, it treats the diffusion of cultural elements such as language and lifestyle, and their subsequent adaptation to local systems of meaning, as a significant macroconsumption pattern
Advertising · Business · Consumption (sociology) · Context (archaeology) · Indigenous · Interpretation (philosophy) · Linguistics · Meaning (existential) · Product (mathematics) · Semiotics · Social science · Sociology · Cross-Cultural and Social Analysis · History · Language, Metaphor, and Cognition · Marketing · Media, Gender, and Advertising · Psychology
Studying Consumption Behaviour through Multiple Lenses
Notes Toward an Application of McCracken's "Cultural Categories" for Cross- Cultural Consumer Research
Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations
Copywriters' Implicit Theories of Communication
Putting Consumer Experience Back into Consumer Research
Literary Criticism and Consumer Research
The Ideology of Consumption
Gift Giving in Hong Kong and the Continuum of Social Ties
Language and Consumer Memory
Consumer Culture Theory (CCT)
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Speaking of Fashion
Pursuing the meaning of meaning in the commercial world
Developing Creative Advertising Strategy for the Japanese Marketplace
Contemporary Loanwords in hiragana
Spirituality’ Interpreted
Framing of femininity
The structural semiotics paradigm for marketing research
Ned Hall Didn't Have to Get a Haircut
A metrics of advertising
Interpretation and identification of gendered selves
The Emergence and Evolution of Consumer Language Research
Politicizing Consumer Culture
A Role for Poetry in Consumer Research
Japanese Patterns of Behavior
Japanese in Action
Standing out and standing in
The language of Japanese tourism
Word Play
The Management Challenge
Culture and Self
Revival of the Japanese Tradition
Concept notes 1984
The Limits to Satisfaction
Changing the world and changing the self
When the poetics of advertising becomes the advertising of poetics
The Roads to Sata
| Unique citing works | 24 |
|---|---|
| Citations per year | 0,63 |
| Citation span | 1988 - 2025 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 11 |