Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features

Dados Bibliográficos

AUTOR(ES) H.Y. Kim , Ann L. McGill
AFILIAÇÃO(ÕES) Booth School of Business, University of Chicago, 5807 S. Woodlawn Ave., Chicago, IL 60637, USA
ANO 2018
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1093/jcr/ucy006
CITAÇÕES 2
ADICIONADO EM 2025-08-18
MD5 109992bf3ba866bf0173dedb75832e82
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Ferramentas

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