Perceived Gift Value and Subjective Well‐Being of Chinese Older Adults
A Self‐Concept–Based Framework Informed by Zhongyong Thinking
Bibliographic Data
| ID | 22411010 |
|---|---|
| Authors | Weihua Wang (0000-0002-3099-0223, School of Business Administration Anhui University of Finance and Economics Bengbu China, corresponding author), Hyeong Yu Jang (School of Business Administration Gyeongsang National University Jinju South Korea, corresponding author) |
| Year | 2026 |
| Volume | 60 |
| Issue | 2 |
| Publication date | 2026-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Affairs (JOURNAL) |
| Journal identifiers | ISSN: 0022-0078 • E-ISSN: 1745-6606 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/joca.70056 |
| OpenAlex | W7162012685 |
| Language | EN |
| References cited | 50 |
This study examines how perceived gift value (PGV) is associated with subjective well‐being (SWB) among Chinese older adults during traditional festivals, drawing on Zhongyong thinking as a culturally grounded interpretive framework. Using a mixed‐method design, the findings reveal a dual‐pathway process in which PGV is linked to both independent and interdependent self‐concepts, which are in turn related to higher levels of SWB. Although both pathways contribute meaningfully, Zhongyong thinking asymmetrically shifts their relative psychological weight: it strengthens the relational, interdependent route while tempering the well‐being associated with independent self‐views. These results highlight that gift exchanges operate not merely as material transfers but as psychologically significant interactions associated with dignity, belonging, and emotional balance in later life. The study advances understanding of self‐concept processes in later‐life consumption and offers practical implications for promoting the well‐being of older adults in culturally embedded social contexts.
Balance (ability) · Consumption (sociology) · Gift giving · Interdependence · Interpersonal relationship · Reciprocity (cultural anthropology) · Value (mathematics) · Aging and Gerontology Research · Cultural Differences and Values · Psychological Well-being and Life Satisfaction
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| Highly cited | No |
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