When a Green Strategy Alone Is Not Enough
The Enabling Roles of Green Absorptive Capacity and Digital Innovation in Sustaining Agility Amid Technological Change
Bibliographic Data
| ID | 22418155 |
|---|---|
| Authors | Nelson Lozada (0000-0001-7236-6907, Department of Administrative Sciences Universidad de Antioquia Medellín Colombia, corresponding author), Sjors Witje (0000-0003-0850-6279, Radboud University Nijmegen), Sjors Witjes (Department of Administrative Sciences Universidad de Antioquia Medellín Colombia), Hans Van Kranenburg (0000-0001-6342-2663, Institute for Management Research (IMR), Nijmegen School of Management Radboud University Nijmegen the Netherlands) |
| Year | 2026 |
| Publication date | 2026-06-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Business Strategy and the Environment (JOURNAL) |
| Journal identifiers | ISSN: 0964-4733 • E-ISSN: 1099-0836 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/bse.71248 |
| OpenAlex | W7166853750 |
| Language | EN |
| References cited | 117 |
Although growing literature is showing the influence of green‐oriented strategies of firms on their organizational agility in uncertain times, there is still a lack of understanding of how this relationship unfolds through specific resource and capability‐building mechanisms. Grounded in the natural resource‐based view and dynamic capabilities perspective, this study explores the influence of green absorptive capacity and digital innovation mechanisms on the relationship between green strategic orientation of firms and their organizational agility in technological turbulent times. A moderated mediation model was tested using partial least squares–structural equation modeling (PLS‐SEM) with survey data from 157 firms coming from Colombia, a country that is recognized for its vast biodiversity reserves. Results show that green strategic orientation is indirectly associated with organizational agility through green absorptive capacity and digital innovation. Furthermore, technological turbulence positively moderates the relationships between green strategic orientation and green absorptive capacity and between digital innovation and organizational agility.
Absorption capacity · Absorptive capacity · Dynamic Capabilities · Green innovation · Mediation · Structural equation modeling · Survey data collection · Collaboration in agile enterprises · Environmental Sustainability in Business · University-Industry-Government Innovation Models
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| Highly cited | No |
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