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Out of Sight, Out of Mind

Digitalization's Double Role in Driving Sustainable Transition

Bibliographic Data

ID22418841
AuthorsZahra Ahmadi‐Gh (0000-0002-0711-1331, Department of Business Management I Universidad de Granada Granada Spain, corresponding author), Alejandro Bello‐Pintado (0000-0003-0186-716X, INARBE – Institute for Advanced Research in Business and Economics Universidad Pública de Navarra Pamplona Spain)
Year2026
Publication date2026-06-04
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBusiness Strategy and the Environment (JOURNAL)
Journal identifiersISSN: 0964-4733 • E-ISSN: 1099-0836
PublisherWiley (PUBLISHER • GB)
DOI10.1002/bse.71090
OpenAlexW7163508457
LanguageEN
References cited65

This paper investigates the role of digitalization in overcoming organizational barriers to sustainability. Drawing on the attention‐based view (ABV) theory, the study examines how digitalization, as a contextual condition, shapes the allocation of managerial attention, influences the perception of sustainability barriers, and ultimately affects decision‐making regarding sustainability adoption. Using data from 1334 SMEs manufacturing taken from the Flash Eurobarometer 486 Survey and applying fractional logit models, the findings show that digitalization exerts both direct and indirect effects on sustainability adoption by altering attention structures. In particular, digitally enabled information environments and performance monitoring systems may redirect managerial attention toward efficiency and short‐term operational priorities, potentially making sustainability barriers less salient. However, when sustainability is embedded within organizational priorities, digitalization may support the identification and mitigation of such barriers. These findings highlight the dual and contingent role of digitalization and indicate the importance of balancing competing attentional demands in manufacturing firms.

Eurobarometer · Logit · Perception · Survey data collection · Sustainability · Digital Transformation in Industry · Environmental Sustainability in Business · Green IT and Sustainability

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