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Whispering and Yelling

Unfurling the Rhetorical Advocacy Continuum through Mental Health Social Change Communication

Bibliographic Data

ID22420628
AuthorsSarah A Aghazadeh (0000-0002-8778-4850, American University, Washington, DC, USA, corresponding author)
Year2026
Publication date2026-07-14
Open AccessYes
TypeARTICLE
VenueJournalism & Mass Communication Quarterly (JOURNAL)
Journal identifiersISSN: 1077-6990 • E-ISSN: 2161-430X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10776990261465319
OpenAlexW7168295728
LanguageEN
References cited52

Fostering mental health presents an exigency for societies across the globe. Advocates and activists employ societal rhetoric through public relations, yet we lack nuanced understandings of the relationship between different approaches. This study presents U.S. mental health social change communicators’ reflections (38). Through the lens of fully functioning society theory, I illustrate a rhetorical continuum of social change to show how the persuasive forces of advocacy, activism, community organizing, and lobbying coexist across sociocultural and institutional realms. I also explain how the study’s implications can apply beyond U.S. mental health and to a variety of mass communication endeavors.

Health communication · Mental health · Rhetoric · Rhetorical question · Social change · Sociocultural evolution · Discourse Analysis in Language Studies · Public Relations and Crisis Communication · Rhetoric and Communication Studies

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