Social Movements and Identification

An Examination of How Black Lives Matter and March for Our Lives Use Identification Strategies on Twitter to Build Relationships

Bibliographic Data

ID21643933
AuthorsCandice L Edrington (0000-0001-9848-5277, University of South Carolina, Columbia, USA, corresponding author)
Year2022
Volume99
Issue3
Pages643-659
Publication date2022-09-01
Open AccessYes
TypeARTICLE
VenueJournalism & Mass Communication Quarterly (JOURNAL)
Journal identifiersISSN: 1077-6990 • E-ISSN: 2161-430X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10776990221106994
OpenAlexW4289133687
LanguageEN
Citations received11
References cited15

This project presents a comprehensive understanding of how social movements use identification strategies across multiple digital platforms to build relationships with their publics. Drawing from a theoretical framework that blends dialogic communication, public relations, and rhetorical message strategies, and digital social advocacy, this study examines the Black Lives Matter and March For Our Lives movements. A Twitter content analysis found that Black Lives Matter and March for Our Lives use the sympathy identification strategy most frequently although this strategy did not generate the most engagement from their followers. This project concludes with implications in the areas of public relations and social movement studies

Advertising · Dialogic · Media studies · Political science · Politics · Public relations · Rhetorical question · Social media · Social movement · Sociology · Sympathy · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Social Psychology

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