Englishization of business names in Brazil
Bibliographic Data
| ID | 2268560 |
|---|---|
| Authors | Terese Thonus (0000-0001-5613-8322, Madison Group (United States), corresponding author) |
| Year | 1991 |
| Volume | 10 |
| Issue | 1 |
| Pages | 65-74 |
| Publication date | 1991-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | World Englishes (JOURNAL) |
| Journal identifiers | ISSN: 0883-2919 • E-ISSN: 1467-971X |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1467-971x.1991.tb00137.x |
| OpenAlex | W2080507520 |
| Language | EN |
| Citations received | 16 |
| References cited | 23 |
Citation · Library science · Computer Science · History · Linguistics, Language Diversity, and Identity · Multilingual Education and Policy · Second Language Learning and Teaching
English in advertising and brand naming
English as the language of marketspeak
Japanese bilingual brand names
Language choice as an index of identity
Arabisation, globalisation, and Hebraisation reflexes in shop names in the Palestinian Arab linguistic landscape in Israel
English in advertising in Lubumbashi, Democratic Republic of Congo
English in Brazil
English in Ecuador
Mapping the linguistic landscape of a commercial neighbourhood in Central Phnom Penh
What Is Your Legacy? A Pilot Study of Naming Practices of Legacy Hawker Stalls in a Singaporean Hawker Center
Streetwise English and French advertising in multilingual DR Congo
English naming and code-mixing in Thai mass media
English in the Democratic Republic of the Congo
English in Macedonian commercial nomenclature
The appeal of English in Mexican commerce
English in South America
The Other tongue
Models and monuments
Apostrophe rule’s OK
English elements in Japanese advertising
The Cult of Abbreviation
The sacred cows of English
The subversion of Korean
Parliamo Itangliano
Language spread
Word-Formation and the ENL
Is International English an Interlanguage
More on English in Dutch-Speaking Belgium (And Elsewhere)
The -Ex Ending in Product Names
An account of social usages of Americanized argot in modern Russia
Distinguishing language contact phenomena
Code-mixing and modernization
Code-switching
Introduction
English in India's language modernization
The users and uses of English in Japan
English in advertising
| Unique citing works | 16 |
|---|---|
| Citations per year | 0,55 |
| Citation span | 1997 - 2023 (27) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 15 |