Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

English in the Democratic Republic of the Congo

Bibliographic Data

ID2269094
AuthorsLuanga Adrien Kasanga
Year2012
Volume31
Issue1
Pages48-69
Publication date2012-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueWorld Englishes (JOURNAL)
Journal identifiersISSN: 0883-2919 • E-ISSN: 1467-971X
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1467-971x.2011.01732.x
OpenAlexW2144417067
LanguageEN
Citations received14
References cited45

D R Congo is an Expanding Circle space where English as a foreign language, mainly a school subject, has been used for special-purpose needs. However, spurred by the irrepressible globalization wind and the influx of foreign multinationals and fortune-seekers, its prestige has increased significantly. One result is its high visibility in the French-dominated linguistic landscape, mainly in advertising. While English in D R Congo's linguistic landscape is a growth area, its use in the main domains of socio-economic and political life remains infinitesimal. This paper discusses this apparent paradox and attempts to explain the motivations for the surging presence of English in one specific domain. It is a contribution to the study of how languages interact in their relevant social contexts and how they are selected for use. It also offers a glimpse into the under-documented presence of English in a strongly Francophone space of the African Expanding Circle

Democracy · Foreign language · Geography · Geopolitics · Globalization · Linguistic landscape · Linguistics · Political science · Politics · Prestige · Sociology · Subject (documents · Visibility · EFL/ESL Teaching and Learning · Law · Multilingual Education and Policy · Second Language Learning and Teaching

  • The linguistic landscape of Lublin in a diachronic aspect based on selected examples

    Open Access•Olga Iakovleva, Miłosz Huber•Glottodidactica. An International…•2026

  • Language Factors Affecting the Katanga Language Spoken in the Democratic Republic of Congo

    Open Access•Mumbembe Lydy, Madoda Cekiso et al.•Journal of Sociology and Social…•2016

  • A taxonomic approach to the use of English in the Italian media

    Open Access•Antonella Gazzardi, Camilla Vásquez•World Englishes•2020

  • African sociolinguistics between urbanity and rurality

    Open Access•Susanne Mohr, Helene Steigertahl•Sociolinguistic Studies•2020

  • English in advertising in Lubumbashi, Democratic Republic of Congo

    Open Access•Luanga A Kasanga•World Englishes•2019

  • Commodification of English and English-like structures in shop names in Lombok Island, Indonesia

    Kamaludin Yusra, Yuni Budi Lestari et al.•Multilingua•2023

  • Mapping the linguistic landscape of a commercial neighbourhood in Central Phnom Penh

    Luanga Adrien Kasanga•Journal of Multilingual and…•2012

  • Language visibility, functionality and meaning across various TimeSpace scales in Brussels' multilingual landscapes

    Mieke Vandenbroucke•Journal of Multilingual and…•2015

  • Crossing in popular music in D.R. Congo

    Luanga Adrien Kasanga•Journal of African Cultural Studies•2019

  • English as an index of neoliberal globalization

    Open Access•Syed Abdul Manan, Anas Hajar•Language Sciences•2022

  • Socio-economic stratification of English in globalized landscapes

    Open Access•Mieke Vandenbroucke•Journal of Sociolinguistics•2016

  • Multilingual advertising in the linguistic landscape of Seoul

    Open Access•Jamie Shinhee Lee•World Englishes•2019

  • The glocalization of English in the Pakistan linguistic landscape

    Open Access•Syed Abdul Manan, Maya Khemlani David et al.•World Englishes•2017

  • English in a Nigerian linguistic landscape

    Open Access•Akin Adetunji•World Englishes•2015

  • The Languages of Jerusalem

    Bernard Spolsky, Robert L Cooper•The languages of Jerusalem•1991

  • Sociolinguistics

    Open Access•Florian Coulmas•Sociolinguistics•2005

  • Advertising as Multilingual Communication

    Open Access•Helen Kelly‐holme, Helen Kelly-Holmes•Advertising As Multilingual…•2005

  • Directions in sociolinguistics

    Dell H Hymes, Dell Hymes et al.•Directions in sociolinguistics•1986

  • Discourses in Place

    Ron Scollon, Suzie Wong Scollon•Discourses in Place•2003

  • Interanto

    Open Access•Tom Mcarthur•English Today•2000

  • Signs of International English

    Open Access•Nigel J Ross•English Today•1997

  • English as a trademark of modernity and elitism

    Open Access•Dilia Hasanova•English Today•2010

  • Language Choice in a Nation Under Transition

    Open Access•Thomas Clayton•Language Choice in a Nation Under…•2006

  • Multilingual Asia

    Open Access•Paul Bruthiaux•AILA Review•2009

  • Language policy, multilingual education, and power in Rwanda

    Open Access•Beth L Samuelson, Sarah Warshauer Freedman•Language Policy•2010

  • Imagined Communities and Educational Possibilities

    Y Kanno, Beatrice Norton•Journal of Language Identity &…•2003

  • Bier, parfum, kaas

    Open Access•Helen Kelly‐holme•European Journal of Cultural…•2000

  • University students’ beliefs about learning English and French in Lebanon

    Open Access•Rula L Diab•System•2006

  • Le français au Zaïre

    Nyunda Ya Rubango•Language Problems & Language…•1986

  • Language display

    Carol M Eastman, Roberta F Stein•Journal of Multilingual and…•1993

  • Owning the Other Tongue

    Teresa Chisanga, N M Kamwangam Alu•Journal of Multilingual and…•1997

  • Problematizing English in India

    Alan S Kaye, R K Agnihotri et al.•Language•1999

  • Sound Tracks

    John Connell, Chris Gibson•Sound Tracks•2003

  • Advertising and the homogenization of cultures

    Katherine Frith, Katherine T Frith•Asian Journal of Communication•2003

  • Spaces of multilingualism

    Open Access•Jan Blommaert, James Collins et al.•Language & Communication•2005

  • In other words

    Open Access•Rakesh M Bhatt•Journal of Sociolinguistics•2008

  • Commodified language in Chinatown

    Open Access•Jennifer Leeman, Gabriella Modan•Journal of Sociolinguistics•2009

  • The role of ethnocultural stereotypes and foreign languages in Japanese commercials

    Harald Haarmann•International Journal of the…•1984

  • Identity constructions in multilingual advertising

    Open Access•Ingrid Piller•Language in Society•2001

  • English as an International Language of Prestige

    Open Access•Norbert Francis, Phyllis M Ryan•Anthropology & Education Quarterly•1998

  • Linguistic Landscape and Ethnolinguistic Vitality

    Open Access•Rodrigue Landry, Richard Y Bourhis•Journal of Language and Social…•1997

  • Print advertisements in Malaysia

    Open Access•Azirah Hashim•World Englishes•2010

  • Expanding Circles within the Outer Circle

    Open Access•Martha Moraa Michieka•World Englishes•2009

  • "Frenglish" for sale

    Open Access•Elizabeth Martins, Elizabeth Martin•World Englishes•2007

  • The mixing of English in magazine advertisements in Taiwan

    Open Access•Cheryl Wei‐yu Chen•World Englishes•2006

  • English in China

    Open Access•Zhao Yong, Yong Zhao et al.•World Englishes•1995

  • Englishization of business names in Brazil

    Open Access•Terese Thonus•World Englishes•1991

  • The power of the English language in Thai media

    Open Access•Nitaya Masavisut, Mayuri Sukwiwat et al.•World Englishes•1986

  • The appeal of English in Mexican commerce

    Open Access•Robert J Baumgardner•World Englishes•2006

  • English in Colombia

    Open Access•Gloria Velez–rendon, Gloria Vélez‐Rendón•World Englishes•2003

  • Introduction

    Open Access•Patricia Friedrich, Margie Berns•World Englishes•2003

  • English for international trade

    Open Access•Jixian Pang, Xing Zhou et al.•World Englishes•2002

  • English Versus French

    Open Access•John Battenburg, John D Battenburg•World Englishes•1997

Unique citing works14
Citations per year1
Citation span2012 - 2026 (15)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 14

Tools

Open DOISci-Hub
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae