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The Impact of Argumentativeness on Resistance to Persuasion

Bibliographic Data

ID2269692
AuthorsDean Kazoleas (West Virginia University, corresponding author)
Year1993
Volume20
Issue1
Pages118-137
Publication date1993-09-01
Open AccessYes
TypeARTICLE
VenueHuman Communication Research (JOURNAL)
Journal identifiersISSN: 0360-3989 • E-ISSN: 1468-2958
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1468-2958.1993.tb00318.x
OpenAlexW2012324031
LanguageEN
Citations received8
References cited25

This investigation examined the impact of argumentativeness on cognitive responses and attitude change. A negative relationship between argumentativeness and attitudes was predicted. In addition, argumentatives were expected to produce greater numbers of counterarguments. This research also tested a mediational model for cognitive responses and examined the role of argumentativeness in moderating the effects of cognitive responses on attitudes. These predictions were tested by exposing respondents to three mass media messages and measuring argumentativeness. A no-message control group was also included. Volunteer undergraduate college students saw one television advertisement and read two print advertisements and were asked to complete a post hoc thought listing task and a series of dependent measures. Results indicate that argumentative individuals tend to be more resistant to persuasion. Furthermore, argumentatives were found to generate greater numbers of counterarguments. Attitude change for the highly argumentative individual was found to be a function of both positive and negative responses. In addition, the results of this investigation were inconsistent with the moderation hypothesis

Argumentative · Attitude change · Cognition · Developmental psychology · Moderation · Persuasion · Communication in Education and Healthcare · Discourse Analysis in Language Studies · Psychology · Rhetoric and Communication Studies · Social Psychology

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Citations per year0.27
Citation span1996 - 2021 (26)
Highly citedNo

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