Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising
Bibliographic Data
| ID | 2270165 |
|---|---|
| Authors | Esther Rozendaal (0000-0003-1234-8496, University of Amsterdam, corresponding author), Moniek Buijzen (0000-0003-3780-0856, University of Amsterdam), Patti M Valkenburg (0000-0003-0477-8429, University of Amsterdam) |
| Year | 2012 |
| Volume | 38 |
| Issue | 2 |
| Pages | 199-221 |
| Publication date | 2012-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0360-3989 • E-ISSN: 1468-2958 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1468-2958.2011.01425.x |
| OpenAlex | W2159371477 |
| Language | EN |
| Citations received | 10 |
| References cited | 55 |
This study develops and tests a model of children's critical processing of advertising. Within this model, 2 paths to reduced advertising susceptibility (i.e., attitude toward the advertised brand) were hypothesized: a cognitive path and an affective path. The secondary aim was to compare these paths for different thought verbalization processes: think-aloud and thought-listing. The model was tested on a sample of 8- to 12-year-old children (N = 163). Structural equation modeling revealed that, for children in the think-aloud group, both cognitive and affective paths were successful in reducing advertising susceptibility. However, for children in the thought-listing group, only the affective path was successful. These findings suggest that the think-aloud process increased children's motivation and ability to critically process advertising messages
Advertising · Cognition · Listing (finance · Path analysis (statistics · Process (computing · Structural equation modeling · Think aloud protocol · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media Influence and Health · Psychology · Social Psychology
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| Citations per year | 0.83 |
|---|---|
| Citation span | 2014 - 2025 (12) |
| Highly cited | No |