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Resumo

Rumors that President Barack Obama is a Muslim were rampant during the 2008 presidential campaign and continued well into his presidency. These rumors were widely believed, were electorally consequential, and are part of a growing trend of politically motivated misconceptions. Thus, relying principally on the theory of motivated reasoning, we examine the factors that shaped citizens' beliefs about and responses to messages about Obama's faith. Using an original survey experiment and data from the 2008–2009 American National Election Study panel, we show that citizens' responses to rumors about Obama's religion were shaped by political predispositions, political awareness, and their interactions. Identification of Obama with Islam was most widespread, and the cues encouraging such identification were most successful, among individuals with low levels of political awareness, conservative and Republican identifications, and negative views of cultural out‐groups. Viewing Obama as Muslim was significantly less prevalent among people with high levels of awareness and with the opposite set of predispositions.

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