Using Google Analytics as a process evaluation method for Internet-delivered interventions
An example on sexual health
Bibliographic Data
| ID | 22944190 |
|---|---|
| Authors | Rik Crutzen (0000-0002-3731-6610, Maastricht University, corresponding author), J L Roosjen (Aidsfonds), Jos Poelman (Aidsfonds) |
| Year | 2013 |
| Volume | 28 |
| Issue | 1 |
| Pages | 36-42 |
| Publication date | 2013-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Promotion International (JOURNAL) |
| Journal identifiers | ISSN: 0957-4824 • E-ISSN: 1460-2245 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/heapro/das008 |
| PMID | 22377974 |
| OpenAlex | W2116194564 |
| Language | EN |
| Citations received | 8 |
| References cited | 30 |
The study aimed to demonstrate the potential of Google Analytics as a process evaluation method for Internet-delivered interventions, using a website about sexual health as an example. This study reports visitors' behavior until 21 months after the release of the website (March 2009-December 2010). In total, there were 850 895 visitors with an average total visiting time (i.e. dose) of 5:07 min. Google Analytics provided data to answer three key questions in terms of process evaluation of an Internet-delivered intervention: (i) How do visitors behave?; (ii) Where do visitors come from? and (iii) What content are visitors exposed to? This real-life example demonstrated the potential of Google Analytics as a method to be used in a process evaluation of Internet-delivered interventions. This is highly relevant given the current expansion of these interventions within the field of health promotion.
Analytics · Data science · Health promotion · Internet privacy · Intervention (counseling) · Medical education · Political science · Process (computing) · Promotion (chess) · Psychological intervention · Public health · The Internet · World Wide Web · Computer Science · Health Literacy and Information Accessibility · Medicine · Mobile Health and mHealth Applications · Nursing · Psychology · Social Media in Health Education
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| Citations per year | 0.89 |
|---|---|
| Citation span | 2017 - 2024 (8) |
| Highly cited | No |