Food advertising on Australian television

The extent of children's exposure

Datos Bibliográficos

ID22945152
AutoresLeonie Neville (New South Wales Department of Health, autor de correspondencia), Margaret Thomas (0000-0001-7731-6642), Adrian Bauman (0000-0002-0369-4621)
Año2005
Volumen20
Número2
Páginas105-112
Fecha de publicación2005-06-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaHealth Promotion International (JOURNAL)
Identificadores de la revistaISSN: 0957-4824 • E-ISSN: 1460-2245
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1093/heapro/dah601
PMID15722367
OpenAlexW2171930978
IdiomaEN
Citas recibidas26
Referencias citadas17

The objective of this study was to investigate the extent and nature of food advertising during Australian children's television (TV) viewing hours and programs, and to determine whether confectionery and fast food restaurant advertisements were more likely to be broadcast during children's programs than during adults' programs on Sydney television stations. One week (390 h) of Australian advertising data broadcast during children's TV viewing hours over 15 television stations were analysed to determine the proportion of food advertisements and, in turn, the proportion of those advertisements promoting foods high in fat and/or sugar. One week (346 h) of confectionery and fast food restaurant advertisements broadcast over three Sydney television stations were analysed to determine whether these types of advertisements were more likely to be advertised during children's programs than adults' programs. Half of all food advertisements promoted foods high in fat and/or sugar. 'Confectionery' and 'fast food restaurants' were the most advertised food categories during children's TV viewing hours. Confectionery advertisements were three times as likely, and fast food restaurant advertisements twice as likely, to be broadcast during children's programs than adults' programs. It can be concluded that foods most advertised during children's viewing hours are not those foods that contribute to a healthy diet for children. Confectionery and fast food restaurant advertising appears to target children. Australian children need protection from the targeted promotion of unhealthy foods on television, but currently little exists.

Advertising · Business · Obesity · Political science · Promotion (chess) · Television advertising · Unhealthy food · Consumer Attitudes and Food Labeling · Global Public Health Policies and Epidemiology · Medicine · Obesity, Physical Activity, Diet · Psychology