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Attention deficit fashion

Bibliographic Data

ID23029026
AuthorsAndrew Reilly (0000-0002-7331-2940, University of Hawaiʻi at Mānoa), Jana M Hawley (University of North Texas), Jana Hawley (University of North Texas)
Year2019
Volume6
Issue1
Pages85-98
Publication date2019-01-01
Open AccessNo
TypeARTICLE
VenueFashion Style & Popular Culture (JOURNAL)
Journal identifiersISSN: 2050-0726 • E-ISSN: 2050-0734
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/fspc.6.1.85_1
OpenAlexW2900884378
LanguageEN
Citations received3

Using a post-postmodern perspective, we offer a framework for analysing the current social and industrial practices that have resulted in the rapid turnover of clothing purchases and styles. ‘Attention deficit fashion’ (ADF) is the result of a youth-driven marketplace that relies on consumers who regularly use technology to share images of themselves in clothing. Wearing the same clothing item in another image is a social faux pas so the item is discarded and new items are sought. The result is what we call ‘micro-trends’, or subtle changes in aesthetic preferences that are limited by geography or demographics.

Advertising · Aesthetics · Art · Business · Clothing · Demographics · Fashion industry · Perspective (graphical) · Political science · Postmodernism · Sociology · Visual arts · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Marketing · Psychology

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Citations per year1
Citation span2023 - 2026 (4)
Highly citedNo

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