Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps
A SEM Approach
Bibliographic Data
| ID | 23039505 |
|---|---|
| Authors | Ashish A Linge (0000-0003-3587-8940, Rashtrasant Tukadoji Maharaj Nagpur University), Tushar Chaudhari (0000-0001-9005-1554, G.S. Science, Arts And Commerce College), Baldeo B Kakde (0000-0003-2010-503X, Rashtrasant Tukadoji Maharaj Nagpur University), Mahesh Singh (0000-0003-1471-1586, Amhara Agricultural Research Institute, corresponding author) |
| Editors | Zheng Yan (0009-0007-3850-6743) |
| Year | 2023 |
| Volume | 2023 |
| Pages | 1-13 |
| Publication date | 2023-03-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Behavior and Emerging Technologies (JOURNAL) |
| Journal identifiers | ISSN: 2578-1863 • E-ISSN: 2578-1863 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1155/2023/3327994 |
| OpenAlex | W4360614470 |
| Language | EN |
| Citations received | 5 |
| References cited | 68 |
The main aim of this research study is to examine the impact of five independent variables viz. performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation on behavioral intention to use mobile payment apps. This study is further aimed at investigating the influence of behavioral intention on the use behavior of mobile payment app users. This study strives to investigate the use behavior of people who have already used mobile payment apps like Google Pay, PhonePe, and PayTM previously for making payments for the products and services they have purchased from various sellers. The researchers used the UTAUT2 theory to examine the relationship between the independent and dependent variables mentioned above. The data was collected from 618 mobile payment app users from Vidarbha, M.S., India. Availability sampling and purposive sampling techniques were adopted for the final selection of the respondents. A structured questionnaire was designed by the researchers for collecting the required primary data. The six proposed hypotheses were tested by using SMART-PLS 3.3.5 software. The results indicated support for all six proposed hypotheses. The proposed model explained a substantial amount of variance in behavioral intention ( R 2 = 71.8 % and R 2 = 76.5 %) in use behavior towards mobile payment apps explained by independent variables. Facilitating conditions exhibited the strongest effect on behavioral intention.
Business · Environmental health · Expectancy theory · Internet privacy · Mobile apps · Mobile payment · Nonprobability sampling · Payment · Statistics · Unified theory of acceptance and use of technology · Variance (accounting) · World Wide Web · Accounting · Applied Psychology · Computer Science · Consumer Behavior and Marketing Influence · Consumer Retail Behavior Studies · Mathematics · Medicine · Psychology · Social Psychology · Technology Adoption and User Behaviour
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1,67 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |