Dados Bibliográficos

AUTOR(ES) Thomas C. O'Guinn , Giovanna Imperia , Elizabeth A. MacAdams
AFILIAÇÃO(ÕES) University of Illinois At Urbana-Champaign, Loyola University, New Orleans
ANO 1987
TIPO Artigo
PERIÓDICO Journal of Cross-Cultural Psychology
ISSN 0022-0221
E-ISSN 1552-5422
EDITORA SAGE Publications
DOI 10.1177/0022002187018001009
CITAÇÕES 4
ADICIONADO EM 2025-08-18
MD5 f57e5a383714422d9dd972abdde5e7ee

Resumo

This investigation assesses the perceived decision-making roles of Mexican American wives in the purchase of 10 different goods and services and their relation to the acculturation process. Acculturation was operationalized in three different ways. One employed role-relevant attitudinal measures; the others used reading language preference and television language preference. Perceived decision dominance was shown to be related to all three.

Ferramentas