Regional voices talk theatre
Audience development for the performing arts
Bibliographic Data
| ID | 23153649 |
|---|---|
| Authors | Rebecca Scollen (0000-0001-6205-8919, University of Southern Queensland, corresponding author) |
| Year | 2008 |
| Volume | 13 |
| Issue | 1 |
| Pages | 45-56 |
| Publication date | 2008-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Nonprofit and Voluntary Sector Marketing (JOURNAL) |
| Journal identifiers | ISSN: 1465-4520 • E-ISSN: 1479-103X |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/nvsm.298 |
| OpenAlex | W2028178183 |
| Language | EN |
| Citations received | 5 |
| References cited | 5 |
Audience development is somewhat of a ‘buzz word’ within the Australian performing arts sector at present. However, rather than actually engaging with audiences and with non‐attenders to discover how to best serve the community, most of the performing arts organisations approach audience development from a product‐centred viewpoint. In direct contrast to this, the Talking Theatre project (2004–2006) was implemented in regional Queensland and in the Northern Territory in Australia as an audience development initiative focused on the consumer. The project sought to assist performing arts centres (PACs) to better engage with their local communities and to build new audiences for the future. In particular, the research aimed to understand non‐attenders, their reasons for non‐attendance and their reactions to a range of live performances they experienced under study conditions. The Talking Theatre project provided the vehicle for introduction, communication and relationship building to occur to assist in attitudinal and behavioural change. The non‐attenders enjoyed their experiences at the PACs and have begun attending performances outside of study conditions. Limited awareness of the performing arts' relevance to their lives combined with a lack of positive peer influence to attend, were the chief deterrents to attendance for the participants in the study. Copyright © 2007 John Wiley & Sons, Ltd.
Advertising · Art · Arts in education · Attendance · Business · Marketing buzz · Performing arts · Performing arts education · Political science · Public relations · Sociology · Target audience · The arts · Visual arts · Cultural Industries and Urban Development · Psychology · Theater, Performance, and Music History · Theatre and Performance Studies
Transcultural Marketing for Incremental and Radical Innovation
Strategies applied by different arts and cultural organizations for their audience development
Developing Audiences Through Outreach and Education in the Major Performing Arts Institutions of Hong Kong
Challenges of cultural industry knowledge exchange in live performance audience research
Raising the curtain on audiences at The Phantom of the Opera
| Unique citing works | 5 |
|---|---|
| Citations per year | 0.42 |
| Citation span | 2014 - 2023 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |