Proving the Practical Power of Design
Bibliographic Data
| ID | 23200121 |
|---|---|
| Authors | Harry Rich (Design Council, corresponding author) |
| Year | 2004 |
| Volume | 15 |
| Issue | 4 |
| Pages | 29-34 |
| Publication date | 2004-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Design Management Review (JOURNAL) |
| Journal identifiers | ISSN: 1557-0614 • E-ISSN: 1948-7169 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1948-7169.2004.tb00179.x |
| OpenAlex | W2018158270 |
| Language | EN |
Using anecdotal evidence, designers have long believed their expertise makes a positive contribution to corporate performance. Now research commissioned by the London‐based Design Council provides more compelling proof of the link between design and shareholder return. Harry Rich summarizes how, over the past 10 years, share prices of UK companies that use design effectively have dramatically outperformed the rest of the market .
Business · Corporate governance · Economics · Management · Power (physics) · Rest (music) · Shareholder · Accounting · Cultural Industries and Urban Development · Engineering · Marketing
| Highly cited | No |
|---|